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Your Questions Answered: Business Texting With Reachify

by Lauren Salles, on Dec 11, 2018 10:01:00 AM

Research shows that if you’re not using text messaging as a regular way to communicate with customers in your business, you’re likely falling behind and losing business.

But what is business text messaging?

Business text messaging is more than using a rogue cell phone to text back and forth with customers or prospects. In fact, it’s a comprehensive approach to using text as another primary form of communication alongside other staples likes telephone, email, social and chat.  

In other words, text messaging can become a regular channel for you to communicate with your prospects and customers. The best part is that it's more efficient than phone and email, and in many cases the method preferred by your customers.

Here are some common questions and answers:

Do I really need multiple forms of communication?

Yes! Each client likely has a preferred mode of communication.  If you don’t offer them the option to communicate with you via their preferred channels, they may not communicate with you at all.  This ultimately hurts your business because it means less engagement between the customer and your brand, decreasing the likelihood that they will become loyal customers and talk with others about your product.

Additionally, some modes of communication are more appropriate for certain interactions than others.  For example, if you have a lengthy message to send, email is probably the best way to convey that message.  On the other hand, if you need to send a quick update, texting is your best bet.

What’s so great about texting, anyway?

Texting is easy, fast, flexible, effective, and efficient.  You can follow-up other forms of communication via texting, especially if you need a timely response from a customer.  Texting is also extremely versatile. You can send various types of messages, including alerts and announcements, surveys, and even coupons.

Insights on how consumers prefer to communicate:

  • 98% of texts are opened

  • 81% of consumers prefer messaging over phone calls

  • 77% of consumers get frustrated at having to leave a voicemail

How does it work?

Reachify’s two-way text messaging lets you send and receive SMS and MMS messages with your existing landline phone number and doesn’t require your customers or prospects to download a new application.

With Reachify’s shared collaborative inbox, your team can manage all correspondence in a single place so you can stay organized and ensure nothing slips through the cracks.

If this sounds daunting to you, don’t worry.  Reachify’s intuitive software and supportive team make it simple and affordable.

In summary …

Modern communication tools are changing the way that businesses interact with their customers.

Specifically, business texting gives people another opportunity to connect with your business while helping businesses save time and money.  

If you are not using business texting as part of your everyday communication strategy, you are missing an opportunity to connect with customers and prospects.

When can I start texting?

As soon as possible!  

If you’re ready to take the next step, follow this link to schedule a free demo with Reachify!

Topics:text messagingbusiness textingbusiness communicationcustomer experience