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by Lauren Salles, on Dec 18, 2018 9:20:40 AM

Let’s cut to the chase: you should be using text messaging in your business. No matter your trade or service, including text messaging in your communication with customers can improve …

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Topics:entrepreneurshipcustomer engagementtext messagingcustomer loyaltybusiness textingbusiness communicationcustomer experience

by Lauren Salles, on Nov 27, 2018 10:00:00 AM

If you’re like most businesses, you’re always striving to build and maintain a loyal customer base. Before increasing brand loyalty, however, you must first establish trust with new clients. The …

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Topics:entrepreneurshipcustomer engagementcustomer loyaltybusiness communicationcustomer experience

by Lauren Salles, on Nov 20, 2018 10:00:00 AM

Dictionary.com defines trust as “a firm belief in the reliability, truth, ability, or strength of someone or something.” When you trust someone or something, you can depend or rely on …

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Topics:business communicationcustomer experiencecustomer loyaltybuyer personacustomer engagement