An Interview with Reachify CEO, Greg Spillane (via IdeaMensch)
by Other, on Nov 17, 2018 8:54:05 AM
"Don’t put short-term gratification ahead of long-term planning."
Greg Spillane is the CEO of Reachify, a San Diego based company that provides business organizations with widely accessible and beautifully designed cloud-based software that powers seamless, intelligent and collaborative communication.
As a serial entrepreneur, Greg’s passion is building high-growth technology companies. On numerous occasions, he has identified underserved market opportunities, designed innovative and differentiated software products and then successfully commercialized them to large markets. Greg has been involved in multiple exits and along with driving business strategy, direction, and the overall company performance at Reachify, he advises and serves on the boards of several startups.
Greg is a former Division I athlete and holds an MBA from the University of Southern California, Marshall School of Business.
Where did the idea for Reachify come from?
The mission of our company is to redefine communication within healthcare. We see healthcare as an industry that has lagged behind others with regards to customer centricity, especially when it comes to ease of communication. Our goal is to bring modern communication tools common in other industries to healthcare in order to improve the patient experience. When thinking of company names, we wanted something that was fresh but also captured the core essence of communication. We came across Reachify and went with it.
What does your typical day look like and how do you make it productive?
Like most CEOs running an early-stage start-up, my days are never the same. I tend to wear multiple hats and get pulled in a lot of different directions. Because of the whirlwind of ‘stuff’ to do, it’s easy to be busy but not productive. For this reason, we adopted OKRs (Objectives and Key Results) throughout our organization. Everyone – including me – has clear personal objectives aligned with our corporate objectives. Each objective has a number of quantifiable key results. I have these objectives clearly on display in my office and I look at it daily to ensure I am moving things in the right direction. On any given day I may be meeting with investors, pitching prospective customers or strategizing new product features, but it’s these overarching OKRs that keep us all pointed in the right direction.
How do you bring ideas to life?
The role of a leader is to build a great team of people, set a strategy, align and empower your team. Bringing a new idea to life is similar to cultivating a garden. You can’t force a seed to sprout. All you can do is set the right environment and provide the nutrients, sunshine and water. You then have to wait and, in most cases, magic happens. I believe the same can be said about bringing an idea to life. If you have the right team aligned on a common vision and set the right environment for them to grow, magic will happen.
What’s one trend that excites you?
5G. With 5G it’s not just about increased upload and download speeds, it’s the reduction of latency, reliability and the increased number of concurrent connections. One example how this will change our lives is with autonomous vehicles. Currently, autonomous vehicle technology found in cars like Tesla use sensors that see the road and their environment similar to how we see the road. The future of autonomous vehicles will have all automobiles connected in real-time. It will be one large connected grid that will work in conjunction to manage traffic or potential accidents. This smart transportation grid should eliminate auto accidents and severely limit traffic issues we see today.
What is one habit of yours that makes you more productive as an entrepreneur?
Physical fitness. I am religious with my workout schedule. I am a big believer that a healthy body equates to a healthy mind. I work out regularly and believe that my fitness provides me with the stamina needed to be an entrepreneur, as well as giving me with an outlet where I can release stress.
What advice would you give your younger self?
Patience. When you are 21 it’s hard to imagine being 40. As you get older you realize the inevitability of time. My advice would be two-fold. First, don’t worry about instant gratification. Success takes time. Second, plan for the future. Hopefully you will be 40, 50, 60, etc. one day and it’s important to do things now that will put you in the position you want to be in when you reach that age. Don’t put short-term gratification ahead of long-term planning.
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