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5 Tips to Improve Your Business Communication

by Lauren Salles, on Nov 8, 2018 3:43:10 PM

Good communication is vital to the growth any business for many reasons.

Firstly, your communication with the client is often the client’s first impression of your business.

Secondly, ongoing communication with your customers will either turn them away or convert them into repeat customers.

Communication within the realm of health and wellness businesses is especially valuable.  Since the mission of health/wellness companies is to improve the client’s life, it’s critical to connect with them in an authentic way.

 For example: imagine that you are a yoga studio.  You have a new client who joins for one month because she wants to improve her mental health.  After one month, the only contact that she has received from the studio is her membership is expiring. How likely do you think she is to renew her membership?

On the other hand, if you provide her with information about the studio and check in with her regularly, she will be much more inclined to continue her membership.

Your communication with your customers will shape their experience.  You can either enhance their encounter with your brand (increasing positive reviews and word-of-mouth) or dampen it.

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 Here are 5 ways that you can improve communication with your clients in order to give them the best experience:

 1.  Share information regularly

In order to build a relationship with your clients, you must communicate with them on a regular basis.  Otherwise, they will forget about you. As the saying goes: “out of sight, out of mind.”

A good way to ensure constant communication is through a monthly newsletter.  This allows clients to feel connected and up-to-date about what’s going on in the business.

 2.  Be real

Be honest with your clients.  Share information that is real and relevant to them. Otherwise, those monthly newsletters will end up in their junk folder.

If you are a fitness center, for example, email articles about upcoming events and/or races in your hometown.  

3.  Request feedback

Communication is a two-way street.  Therefore, business owners must ask for feedback from their customers in order to foster the client-business relationship.  Requesting feedback in the form of a survey or questionnaire gives the client a voice. When customers share their input and opinions, they feel validated and appreciated.  

4.  Listen to your customers

As a business, your job is to meet the customers’ needs. In order to do so, you must collect input from them AND listen to their suggestions! No one enjoys a one-sided conversation.  

5.  Express empathy

 Make sure the client knows that you heard them.  Follow up on the feedback. Personally respond to comments and questions.  If possible, make changes to accommodate your clients’ needs.

Remember that your clients are, first and foremost, people.  They have chosen you to provide a service to them and enhance their lives in some way.  Like in any relationship, you must put forth effort in order to keep their trust. Improving your communication with your clients will show them that you value and appreciate their business.  

Furthermore, if you prioritize your relationship with your clients, they will do the same.  Show them respect, and they will respond with their loyalty.

Topics:business communicationcustomer experience

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