4 Reasons Why You Need to Adopt Text Messaging in Your Business
by Lauren Salles, on Nov 13, 2018 3:17:07 PM
According to recent studies, most people keep their cell phone on them for 93% of their day. Additionally, they spend an average of about 3 hours per day using their mobile phones, and typically answer text messages within 3 minutes of receiving them.
Herein lies an opportunity for business builders. Since potential consumers are spending more time on their mobile devices than on any other media, why not meet them where they already are?
Here are 4 reasons for why you need to adopt text messaging in your business:
1. Adapting to a shifting market
Millennials are taking over the market. According to the population projections from the US Census Bureau, Millennials are expected to be the largest living generation in 2019. With this changing demographic comes a shift in trends and preferences.
Numerous statistics show that younger generations prefer texting to phone calls. For example, American adults under 50 use texting as their primary form of communication.
In fact, 33% of Americans prefer text to all other forms of communication.
If you want to appeal to the majority, begin to shift your communication approach to text messaging.
2. Increased reach
These days, almost everyone has access to a mobile device. In fact, 95.5% of the world’s population uses cell phones. Of these users, nearly all of them are capable of sending and receiving text messages.
To compare, approximately 47% of the worldwide population uses internet.
Based on these stats, it’s no surprise that cell phones are the best way to reach potential customers.
3. Better engagement
Adults in America send and receive approximately 32 text messages per day.
On average, approximately 99% of text messages are opened. Of those, 45% are responded to.
Compare this to email, which has a 22% open rate and an even lower response rate.
Moreover, when compared to phone calls, people are 209% more likely to respond to text messages.
Beyond allowing you to reach more people, text messaging provides a better opportunity to engage with and build relationships with people because people are far more likely to respond to text messages.
4. Increased efficiency
Lastly, aside from being convenient and common, text messaging is also efficient. There’s no need to wait on hold or wait for an email response. Textrequest reports that texting is 10x more efficient than making a phone call because it causes less disruption to your day and allows for more flexibility.
Do your customers a favor and start texting them instead of playing phone tag.
Make your business stand out by creating the best possible experience for your clients. After all, in order to build a thriving business, you must cater to the needs and preferences of your audience.
As established, the evidence proves that most people have access to and prefer texting over other forms of communication.
Surveys show that nearly 90% of consumers prefer to communicate with businesses via messaging, but less than 50% of businesses are capable of offering that option.
So what are you waiting for? Start texting today!